Gregory P. Perreault (PhD, University of Missouri) is an assistant professor of multimedia journalism at Appalachian State University. He is a media sociologist who examines how journalism narrates difference. He does this through exploration of norms and practices in journalism and the values that shape content in emerging technologies in journalism. His work has been published in New Media & Society, Journalism: Theory, Practice & Criticism, Journalism Practice, Journalism Studies, and Games & Culture. His research has been widely discussed in publications including VICE, Le Monde, Kotaku, and Yahoo! News.